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Monday, 18 January 2021

imports from China reduced by 60 per cent

Morbi:Clock Industries' 'time' for self-sufficiency in clocks, imports from China reduced by 60 per cent



Companies like Ajanta, Sonam reduce imports by domestically manufacturing movement machines
The movement machine, which is considered to be the most important part for the watch, is now produced 60,000 pieces daily at home.

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In Morbi, the hub of wall clock manufacturing in India, manufacturers have been able to significantly reduce their dependence on China for the important part of the watch movement machine, and the industry has been active in reducing its dependence on China altogether. According to Morbi Wall Clock Industry, the city produces 1.50 lakh clocks daily and requires the same number of movement machines.

The movement machine was the largest component imported from China, but Ajanta, India's largest watch manufacturer, took the initiative to make the movement machine in Morbi. Since then, a few more companies have been producing movement machines domestically. This has resulted in a significant reduction of 60 per cent in imports from China.

About 60% of the production takes place in Morbi,
said Jayesh Shah, managing director , Sonam Clocks Pvt. Ltd. However, we are still not satisfied and we are trying to zero China's imports. Morbi produces about 1.50 lakh watches daily and more than 4 crore watches annually. That required the same number of movement machines.

 The movement machine had to be imported from China. In the last two years, Morbi alone has seen a 60% increase in production. At present Sonam as well as Ajanta produce it in large quantities. A year ago, we spent Rs. Has started building a movement machine with an investment of Rs 15 crore. In addition to our own requirement of 25,000 units, we also supply another 15,000 units to other clock manufacturers.



Sisters building a clock movement machine.

Shashank Dangi, president of the Morbi Clock and Parts Manufacturing Association, said maintaining the price of a moving machine was a big challenge . Were like pieces at 80-90. Then it started importing from China and today it costs Rs. Are around 10-12. While the movement that takes place at home is priced at Rs. Up to 15. Because of this, small producers are still importing from China. 

It is true that the movement machine is made in Morbi, but price is a big challenge in becoming fully self-sufficient. Secondly, 85-90% of the clock industry are small manufacturers and it is not possible for them to build a movement machine themselves, as it requires a large investment. There are about 100 watch manufacturers in Morbi, of which 5 are large manufacturers and these five manufacturers are the major producers.


Jayasukh Patel, managing director of Ajanta Group, who came out of the impact of industry corona , said that corona caused a lot of trouble last year, but the recovery started after Diwali and today the situation is much more normal. 


Production has been undone due to festivals and subsequent wedding purchases, which were less than half before Diwali. The export business is also coming back to normal. About 15 per cent of Morbi's total production is exported. The watch is exported from India to more than 30 countries.



Morbi produces 1.50 lakh wall clocks daily.

Jayesh Shah, a fashion item rather than a watch now, said the clock industry has undergone many changes in the last 10 years. There have been many changes, especially in the buying pattern and mentality.

 In the past, houses used to have clocks in the hall or in the bedroom, but now every room has a clock. Today the watch is now a part of interior design and fashion along with the item of necessity, which is why manufacturers have turned to the production of designer clocks. In Morbi, Rs. 50 to Rs. Up to 5000 watches are made.


Divyabhaskar News 

More than 80% women in the
industry Morbi accounts for more than 85% of India's wall clock industry. More than 20,000 people are involved in production in this industry. Of these, 16,000 or 80% are women. Traditional and digital wall clocks are produced in Morbi and are in great demand in African as well as Gulf countries. Morbi exports 50 lakh watches annually.



More than 80% of Morbi’s watch production is women.

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